In “Pay-per-order” section #
- Go to the Promotion → Pay-per-order section.
- Click Add products.
You can:
- Search products by name, article code, or Ozon ID.
- Filter products by category, brand, warehouse, and price.
- Add products as a list: enable List mode and enter several article codes at once. You can copy the list from the product report in the Products → Product list section.
- Click Add products. Promotion immediately starts with a fixed rate.
To reduce the rate and get additional benefits, you can also add products to a “Stencils” or “Getting to the TOP” campaign.
Via “Stencils” or “Getting to the TOP” tools #
When launching the campaign, enable Pay-per-order. You can also open the campaign in the Stencils or Getting to the TOP section and in the Pay-per-order column, enable the switch for the desired product.
After that, the product starts being promoted via the “Pay-per-order” tool at a reduced rate.
Rate #
Rate is the percentage of a product price you’re paying if customers order the product in the promoted position. Tool rates are fixed and depend on the category of promoted products. You can’t change them, but you can reduce them.
Download the table with fixed rates by categories (PDF)
We charge the fixed rate set for each product if customers:
- add the product to cart or favorites and order it within 30 days after that;
- buy the product of the same model from the merged PDP;
- re-order the product from the promotion.
The rate is charged from the price you set on the PDP, excluding promotional discounts.
Learn more about types of prices
Reduce rate #
You can reduce the rate to 9% by adding your product to the “Stencils” or “Getting to the TOP” campaigns. Then, if customers order it, we charge the reduced percentage of all sales that you got due to promotion tools.
Rate charging process:
Example
You add a product from the “Books” category to the “Pay-per-order” campaign. At the same time, the product is promoted via stencils at a rate of 5 RUB per click.
As a result of promotion, the product receives:
- 25 clicks and orders totaling 1,800 RUB via the “Stencils” tool;
- orders totaling 1,200 RUB via the “Pay-per-order” tool.
We charge:
- 125 RUB for 25 clicks due to stencils;
- a reduced rate of 9% from 1,800 RUB for orders received due to stencils;
- a reduced 9% rate from 1,200 RUB for orders received due to pay-per-order.
125 + 162 + 108 = 395 RUB.
Reduced rate is active as long as the product is added to the “Stencils” or “Getting to the TOP” campaign with the “Active” or “Suspended” status. If you disable the campaign, the rate for the product order increases to the fixed value.
In promotion results, you can view the number of orders each promotion tool brings.
