Promotion Results

You can view the report on expenses and impressions on the panel under the campaign name. To download the report:

1. Click Download report on the campaign page.
2. Select the period and the data grouping method: by day, week, or month.
3. Click Generate.
4. Click the icon. You’ll see the Completed reports section. It contains the generated reports that you’ve requested for the current day.
5. Click the file to download it.

Data in the report:

• SKU and product name.
• Product price. The product cost at the moment the report is generated.
• Impressions. The total number of your product impressions in search, categories, and on product description pages.
• Clicks. The total number of clicks on the PDP that participates in the promotion.
• CTR. The ratio of the number of clicks to the number of impressions.
• Cost per click. The number is calculated using the formula: product consumption ÷ the number of clicks on the product for the selected period.
• Orders. The number of orders received due to promotion.
• Model orders. The number of orders received by another product variant from the promoted position. For example, a user clicked a link to a size 42 dress and bought a size 44 dress.
• Revenue. The cost of all orders for a specific product in the campaign.
• Revenue from model orders. The cost of all product orders of a certain variation or model.

If you added a blue dress to the campaign at a price of 1,000 RUB, and customers purchased from you 10 same dresses of another color, you’ll see “0” in the Revenue field, and 10,000 RUB in the Revenue from model orders field. To estimate how much profit each individual product made, sum the values from the Revenue and Revenue from model orders fields.

We take the price at which the customer purchased the product into account when calculating revenue. It may be lower than the price you set if the customer purchased the product under the promotion or used points to pay.