To view the promotion analytics:
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Open the Promotion → Stencils, Promotion in search, or Getting to the TOP → Promotion analytics section.
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Select the time period for which you want to view the analytics. The maximum period is 90 days.
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Select the promotion type:
- Promotion in search;
- Stencils;
- Getting to the TOP.
You can choose several promotion tools or all of them.
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Select a category, product, or campaign.
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Select to view data by promotion type, category, campaign, or product.
We show the promotion data for the selected period. To view it on the graph, switch between metrics:
- Expense: the total cost of promotion;
- Sales: the total sales amount earned from promotion;
- Advertising-to-Sales Ratio: the share of promotion expenses to the total sales amount;
- Impressions, pcs: the number of impressions of the promoted product;
- Clicks, pcs: the number of clicks on the promoted product;
- Add to cart, pcs: the number of times your product was added to the cart during the promotion period;
- Orders, pcs: the number of orders received with an activated promotion;
- CTR, %: the number of the promoted product orders;
- Conversion, %: the ratio between the number of adds to cart and the number of clicks on the promoted product;
- Cost per click, RUB: the average cost of each click on the promoted product;
- Order total, RUB: the ratio between promotion cost and the number of orders received from promotion.
You can view analytics on the graph by day or week.
If you want to compare the data on the graph, select the desired products in the On the graph column. You can select a maximum of 10 products for comparison.
To download data in XLS format, click Download Excel.
