Pinned reviews is a tool that you can use to increase customer confidence and conversion of their views into purchases. Pin a review that you find useful for customers. It will be displayed:
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In a separate block on the PDP. Customers will be able to read this review without opening the list of all reviews.
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In the first position on the list of reviews for all product variants.
Pin a review #
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Go to the Products → Pinning review section.
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Click Select a review next to the product you want to pin a review to.
You can pin only one review per one product.
- Select the review that you find the most useful for customers. Click on the row with the review text to view the entire review and click Pin.
Before selecting a review, make sure that it’s valid for all products merged into one PDP: the review will be pinned to all product variants.
Once you pin the review, we’ll start highlighting it on the PDP and charge you the service fee.
Learn more about pinning reviews in the Ozon Seller app
Replace a review #
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Go to the Products → Pinning review section.
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Select a product that already has this service connected. It should have one of the following statuses: “Review pinned”, “No pinned review”, or “Pinning error”. Use the status filter to find the necessary product faster.
If the product with the service enabled is not in stock, it won’t be displayed on the general list. To find such product, use a status filter or search by product name or ID. The service for such products will still be active and the review will still be pinned.
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Go to product reviews: if your product has the service in the “Review pinned” status, click on the row with the selected review. For products in other service status, click Select review.
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Select another review from the list: click on the row with the review and click Replace review.
We’ll start showing a new pinned review on the selected product and all its variants.
Unpin a review #
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Go to the Products → Pinning review section.
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Click the product with the “Review pinned” service status.
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Click the first review in the table or the block under the product name. You’ll see the currently pinned review.
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Click Unpin review.
From this moment on, the review will no longer be displayed first on the list and as a separate block on the PDP and all its variants.
Starting the next period, Ozon won’t withhold the service fee for pinning the review for this product.
If you want to pin another review for the same product before your paid period ends, Ozon won’t charge you an additional fee. Once the next period begins, we’ll continue to withhold it as per the usual schedule.
icon in the Status column.
Download analytics #
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Go to the Products → Pinning review section.
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Click More → Download analytics in Excel.
The XLS report contains data for the entire period of service use:
- the date of the service,
- SKU,
- expenses in rubles including VAT.
“Pinning reviews” service statuses #
| Service status | Description |
|---|---|
| “Review pinned” | The review is pinned on the PDP. The service is active, and Ozon withholds a fee for it. You can pin any review regardless of the product’s rating. |
| “No pinned review” | You’ve unpinned the review. Once the paid period is over, Ozon will stop withholding the service fee, and the service for this product will change its status to “Review unpinned”. Until this happens, you can pin another review at no additional cost. |
| “Review unpinned” | You’ve unpinned the review. The service is no longer active, and Ozon doesn’t withhold a service fee for it. |
| “Pinning error” | Customers can delete or edit reviews. If this happens to the pinned review, the product status will change to the “Pinning error” status. During this period, the review won’t be pinned. To make the pinned review shown on the PDP again: - if the customere edited the review: srudy the modified version and decide whether to keep this review pinned or select another one; - if the customer deleted the review: select another review to pin. If you want to disable the service for this product, you don’t need to do anything: if you don’t save the modified review and select another one, the service will stop working once the paid period ends. |
If you’ve archived the product, the service status will also change to “Pinning error”. The service for this product will be deactivated as soon as the paid period ends.
Pay for pinning the review #
Ozon withholds a service fee once a day per each pinned review. If you have several pinned reviews, we’ll charge the total service fee. You’ll still be able to edit the review at no extra charge.
If a review is pinned on several product variants merged into one PDP, the cost won’t be higher. Ozon will still be withholding the fee for one review.
Learn more about the service cost
You can view your expenses for this service:
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In the Finance → Daily summary → Services section in the Pinning review row.
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In the Finance → Accruals → Additional services section. The accrual type is Pinning review. Click the accrual amount to view the details.
Pin review in “Getting to the TOP” campaigns #
When adding products to the Getting to the TOP campaign, you can pin reviews on all products for the entire promotion period for free. When the campaign ends, we start charging the service fee again.
If the product that participates in the promotion:
- already has a pinned review, we don’t charge the service fee during promotion;
- has no reviews, we automatically pin the first 5-star review with at least 50 characters as customers add it;
- has no pinned review, we automatically select and pin a useful one;
- has no useful review, you can select one and pin it;
- has new useful reviews added, we replace the already pinned review with a new one.
If you have the Auto-pin option enabled and the customer changes or deletes their review, we automatically replace it with another useful one.
You can customize pinning reviews in the Products → Pinning review
section within 24 hours after the promotion starts. Products participating in the campaign are marked with the
label.
You can:
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change the pinned review to any other one for free;
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unpin the review that we pinned automatically;
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disable the Auto-pin option so that we don’t pin reviews to products you promote to the top.
The promotion ends if you remove products from the campaign, the budget runs out, or the product is out of stock. All pinned reviews on these products get unpinned.
