Starting from October 7, 2024, some customers see updated PDP versions in the Ozon app. The new design can help you boost traffic and increase average purchase amount.
PDP appearance in the app #
In the app, customers can view:
- All the promotions you run in your store. We display the widget with bonuses, discounts, and promotions you offer. It looks the same as the one on your storefront.
- The section with product description and characteristics along with your store and delivery details. Now it’s displayed above the advertising shelves.
- Store name, logo, and rating. Starting from October 21, 2024, they’re positioned at the top of the PDP.
Appearance of PDPs participating in promotions #
If you promote products using the Getting to the TOP, Stencils, or Promotion in search tools:
- we hide the From other sellers widget with similar products;
- on the We also recommend and We have selected for you shelves, we show your products first, and the competitors' ones last;
- in all product categories, we show the brand series that you linked to the PDP;
- we add the Sale, New products, Bestsellers, and The store also offers shelves and display your products on them.
Improving PDP appearance in the app #
To improve the PDP appearance in the app:
- combine products that can be logically linked together into a series;
- add the store logo;
- launch your own promotions so that customers can see them on the widget;
- promote your products;
- add more products to your product range, so it’s harder for customers to reach competitors' products on recommendation shelves.
